Marketing Thought Leader

Meet Shauna Biersay-Dunbar, FinTech Rising Star

Working With?

happy-money-logo
Green Dot

I’m Battle – Tested…

As the prolific entrepreneur, Jay Z would say, “Difficult takes a day, impossible takes a week.” As a corporate firefighter, I craft killer marketing strategies, orchestrate marketing disciplines and integrate them to help brands grow.

The aim is to always dually serve the brand and the customer—while building strategies that increase performance, promote customer engagement and ultimately drive conversion.

As a Creative Business Marketer and Global Strategy Leader with experience developing marketing programs and leading the execution of strategic initiatives, my passion is to invent customer-centric marketing experiences integrating marketing mediums from direct mail, broadcast media: television, out of home, and radio to digital, social and CRM.

I have a knack (read: years of extensive expertise) for payments and financial services with in-depth knowledge bridging the digital and physical in an omnichannel environment.

The Highlights

$85m

A key leader for CX and CRM initiatives with over $85M impact, including customer lifecycle management, customer engagement and customer experience enhancements.

29%

Drove 29% transaction growth and 18% revenue growth leading to 12% gain in market share position

$100K

Generated campaign savings; and developed and implemente process improvements saving the company $100,000 leading to a redeployment of working dollars.

Growth.
Customer Experience.
Killer Go-to-Market
Strategy.

Testimonials

Stellar results are
rarely achieved alone

A ‘Real-world marketer’ who enjoys shaping, scaling and implementing marketing strategy. I advance growth, market share, and loyalty objectives for organizations—for both business consumers (b2b2c) and consumer (b2c) segments. Leading from the front, rolling up my sleeves— working side-by-side with others to plan, implement, and manage projects, programs, and campaigns.

Equally skilled with the senior team on formulating strategy and evaluating results. A strong partner with other cross-functional team, external partners, and customers to create value for all parties—as rarely are stellar results achieved alone.