Marketing Thought Leader
Meet Shauna Biersay-Dunbar, FinTech Rising Star
Working With?
I’m Battle – Tested…
As the prolific entrepreneur, Jay Z would say, “Difficult takes a day, impossible takes a week.” As a corporate firefighter, I craft killer marketing strategies, orchestrate marketing disciplines and integrate them to help brands grow.
The aim is to always dually serve the brand and the customer—while building strategies that increase performance, promote customer engagement and ultimately drive conversion.
As a Creative Business Marketer and Global Strategy Leader with experience developing marketing programs and leading the execution of strategic initiatives, my passion is to invent customer-centric marketing experiences integrating marketing mediums from direct mail, broadcast media: television, out of home, and radio to digital, social and CRM.
I have a knack (read: years of extensive expertise) for payments and financial services with in-depth knowledge bridging the digital and physical in an omnichannel environment.
The Highlights
$85m
A key leader for CX and CRM initiatives with over $85M impact, including customer lifecycle management, customer engagement and customer experience enhancements.
29%
Drove 29% transaction growth and 18% revenue growth leading to 12% gain in market share position
$100K
Generated campaign savings; and developed and implemente process improvements saving the company $100,000 leading to a redeployment of working dollars.
Growth.
Customer Experience.
Killer Go-to-Market
Strategy.
Testimonials
Shauna has led marketing strategy and implementation for several years. Shauna is an exceptional strategic marketer who is not only creative but also budget-conscious. Shauna looks at the big picture and provides revenue-driven recommendations to address business challenges in a timely fashion. Shauna is a leader who identifies gaps and opportunities and she is a passionate marketer who lives for the thrill of a successful campaign. She comes up with innovative, out-of-the-box campaigns that are sure to engage our customer base and increase our market share. Shauna is self-motivated and her level of professionalism in the workplace exceeds her colleagues’ expectations. Shauna is the person you will want next to you in the C-suite. She is definitely my first choice!
Stephanie Foster, MBA, CSPO, PMC-III
Chief Administrative Officer ,
XY Planning Network
Shauna was part of the Contract Marketing team that reported into me at Office Depot. Shauna greatly impressed me with her intelligence, analytical mind, critical thinking, creativity and wit. She’s one of the sharpest people I have ever met, at any level. She can manage a multi-million dollar interactive strategy or formulate a salesforce campaign with ease. Shauna tackled every initiative, issue or question with the same zeal and attention to detail. I placed unfailing trust in her ability to deliver timely and high quality work – she never disappointed. She was widely known as the “go-to” person for anything as her knowledge was almost encyclopedic in nature. Both colleagues and strategic vendors with whom she worked closely to develop marketing plans hold her in high regard. From a professional standpoint, I have nothing but accolades for Shauna. From a personal standpoint, she made the often stressful work day fun and hilarious. Shauna always made the day better. She was delightful to work with, and I am thrilled to have had such a talented person on my team. Any company would be lucky to have Shauna as part of their organization.
Christine Nessen
Senior Director of eCommerce,
Office Depot
It’s rare to come across ‘quiet storm’ talent like Shauna—let alone manage one. Shauna was on my team for over 5 years and earned the responsibility to being promoted twice within that time. Shauna is savvy—she can vacillate between strategic marketing, representing me and senior business leaders—all while rolling up her sleeves to get things done, especially in times of crisis. As a self-starter, she needed little oversight. She’s persistent and mentally tough, a skill which has been extremely valuable. No matter what kind of problems she ran into, she always persevered until it was solved with a smile or at least some positive energy. Shauna’s well connected within the organization, quietly leading with influence and partnership. She was critical to a number of new initiatives and growth efforts holding our leadership position and growing new segments—even while she faced a number of budget and regulatory handicaps. She’s naturally curious and always kept challenging herself to learn more.
Sean Mason
Vice President &
General Manager,
Caribbean