Through brands, I serve
customers to deliver
Lifetime Value
and Loyalty
About Me
Today, as VP of Growth Marketing, Shauna Biersay-Dunbar (she/her/hers) currently leads growth for Lending as a Service (LaaS) for fintech unicorn, Happy Money. I, along with a team of diverse marketers, scale performance marketing across multi-channel ToFu (direct mail, email, affiliate, digital) initiatives in support of customer acquisition and retention aimed to help borrowers become savers, using money as a tool for happiness.
The approach is simple: direct consumer engagement through marketing that resonates with the passions of my customers.
As a foundational fixer, I seek to balance a data-informed view with years of experience—taking ‘ok’ to ‘good’ and ‘good’ to ‘great’.
Prior to Happy Money, I’ve worked at Green Dot, Visa, and Western Union across a series of high visibility leadership roles in Marketing, CX & Strategy, and as Chief of Staff.
Most recently, I’ve obtained an Executive Education Certificate in Global Business & Disruptive Strategy from Harvard Business School Online. I also hold a Masters of Business Administration (MBA) & Master Certificate of Specialization in Marketing from Nova Southeastern University, and a Bachelor of Business Administration (BBA) from Florida International University.
Currently residing in the San Francisco-Bay Area, I’m an avid traveler, book reader and a hobby DJ.
My Resume
VP of Growth Happy Money
2022 – Present
Drive enterprise growth strategy including customer acquisition strategy while optimizing customer lifetime value (CLTV) and return on investment (ROI) across portfolio
Lead a team of high-performing marketers towards a central goal driving growth to scale throughout the retail ecosystem and extending retailer reach through digital channel
Scale performance marketing across multi-channel (initiatives in support of customer acquisition and retention)
My Career
VP OF GROWTH MARKETING, HAPPY MONEY
2022 - PRESENT
ACCOMPLISHMENTS
- Responsible for LaaS marketing growth strategy and scaling performance marketing across multi-channel top of funnel initiatives
-
VP of Marketing, Retail & Retail Networks, Green Dot Corporation
2020 - 2022
ACCOMPLISHMENTS
- Led overall marketing growth strategy, product strategy and engagement for ~5M deposit cardholder accounts across Green Dot debit products partners
DIRECTOR, B2B MARKETING – ACQUISITION, ENGAGEMENT, & RETENTION , VISA
2020 – 2020
ACCOMPLISHMENTS
- Led revenue growth strategies and downstream customer experience to drive value and generate cross and upsell payment pipeline sales cycle in the financial services payment & fraud merchant ecosystem for CyberSource, a Visa Solution
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DIRECTOR, CUSTOMER EXPERIENCE & STRATEGY, WESTERN UNION HOLDINGS
2019 - 2020
ACCOMPLISHMENTS
- Facilitated ownership of customer experience alignment to strategic customer segments’ expectations and goals, for seamless, transparent and frictionless experience that sustains mutual growth—maximizing customer lifetime value
Chief of Staff, Global Money Transfer, Western Union
2017 - 2019
ACCOMPLISHMENTS
- Grew product portfolio for new segments and channels:
- 25% growth in WU.com digital and account based money transfer
- 206% growth of hyperband principal above £5K
- 5% principal penetration of omni-channel product
- Chaired progress of weekly key metrics and analytics. Enabled product portfolio, investments and business cases to achieve projected benefits
- Led implementation of lean and agile processes delivering $5M in annual benefit
- Crafted presentations for the Board of Directors by synthesizing strategy and metrics to create easily digestible and actionable insights
Head of Marketing, Diasporas, Western Union
2012 - 2017
ACCOMPLISHMENTS
- Accelerated revenue growth by 18% and transaction growth by 29% through high performing customized, yet scalable marketing campaigns.
- Gained 12% marketshare establishing competitive leadership position
- Founded “Pride of the Caribbean Scholarship”, used as global corporate social responsibility (CSR) template, WU Scholars
